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9mln before the calendar year was out

AppScatter keeping tabs on apps

Canada Goose Parka What does appScatter Group PLC (LON:APPS) do? Well, the clue is in the name. Canada Goose Parka

Canada Goose sale It operates a is a scalable business to buy canada goose jacket business (B2B) software as a service (SaaS) platform that allows paying Canada Goose Coats On Sale users to distribute their apps to, and helpful hints canada goose sale manage their apps on, multiple app stores. Canada Goose sale

Just in case you’ve been under a rock for the last 20 years, I should explain an “app” is a software application, and the term typically applies to programmes that run on canada goose clearance sale mobile communication devices, such as smartphones and tablets.

buy canada goose jacket The company’s centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform. buy canada goose jacket

canada goose deals The platform went live in November 2017 canada goose deals

The app distribution platform only went Canada Goose online live in November 2017 and rustled up revenue of 1.9mln before the calendar year was out.

buy canada goose jacket cheap Its first paying customers came on board during the period and by the end of May 2018, it had 16,835 registered users, uk canada goose of which 2,238 are licensed users of the appScatter platform. Included among their number are blue chip names such as Allianz, Deloitte and Ran Group. buy canada goose jacket cheap

Canada Goose online AppScatter tracks one billion unique app web addresses (URLs) from 10mln apps by 2.2nln active app publishers. Canada Goose online

canada goose coats on sale The platform supports 75 mobile app stores for distribution and reporting while tracking and collecting data daily from 25 app stores in 150 countries. canada goose coats on sale

The management of large quantities of data is core to the business model of appScatter and the plan is for the company to make money from the billions of app data points it has been collecting on a daily basis since 2014.

Appscatter also wants to set up a factoring service for app developers to help them Canada Goose Jackets get paid quicker,

cheap Canada Goose Apple, for example, takes 90 days canada goose uk shop to pay. cheap Canada Goose

A number of Canada Goose Online its canada goose coats larger customers meanwhile have asked for a product to assess cyber security risks for apps and databases, which is canada goose coats on sale a uk canada goose outlet new avenue for the company.

Chief executive Philip Marcella says the idea behind appScatter came from his own and his team’s experience of developing almost 400 apps and having to monitor how they were canadian goose jacket performing.

Indeed, he says the decision to form appScatter resulted from an internal version that had already been a hit with his own clients.

canada goose coats Big misconception about the dominance of Apple and Google canada goose coats

canada goose black friday sale The big misconception is that all apps are bought through Apple and Google, he adds. canada goose black friday sale

While the two tech giants do account for buy canada goose jacket cheap a meaty 49% of the market currently through their hugely successful app stores, there are upwards of 500 other canada goose factory sale places you can buy apps.

canada goose store AppScatter’s business is to put a developer’s apps into as many of these online stores as possible and provide the data on how they are performing. canada goose store

canada goose clearance Mobile networks such as Vodafone all have their own stores including MTN, which in Africa alone services 22 countries. canada goose clearance

Device makers such as HTC, Samsung and Canada Goose Parka LG also have app stores built into the smart TVs they make. Even online giant Amazon has its own app store.

AppScatter raised 9mln when it floated at 65p in September 2017 and the shares are now languishing just above 50p, but institutional canada goose store shareholders were happy to pay 70p a share in canada goose June when the company raised 3mln through a share placing, and that was when the company’s shares were available at around 58p a pop.

canada goose Once cheap Canada Goose the company starts to convert subscribers to the platform into paying subscribers, expect the share canada goose clearance price performance to perk up. canada goose

Canada Goose Jackets Part of the group’s plan is to augment organic growth with acquisitions, and it recently completed the purchase of a company it knows well: Priori Data. Canada Goose Jackets

canadian goose jacket “We are already collaborating with Canada Goose sale Priori on several new high profile clients with growing interest in the abilities of the enlarged group from key potential enterprise customers,” Marcella said at the time of purchase. canadian goose jacket

Berlin based Priori runs an app data intelligence operation and combined with appScatter’s existing service will enable the performance of millions of apps and billions of devices to be analysed.

By combining the data from both companies, it is hoped that brands, app publishers, advertising agencies and mobile networks will be able to conduct more targeted demographic campaigns.

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